

40MM STEEL · RUBY RED BAGUETTE BEZEL · CHRONOGRAPH
It Looks Black Until The Light Finds It
Aubergine sunburst — plain black across a room, deep wine in the hand.
Photograph this dial under a softbox and it is wine. See it across a restaurant and it is black. Both are true: the sunburst finish throws the colour only when light comes in at an angle, and holds it back when it does not.
That behaviour is the reason to own it. A black watch is a black watch in every room you take it into. This one is a different watch depending on where you are standing, and the person wearing it knows something the room does not.
It is also the hardest kind of dial to photograph honestly, which is why the pictures on this page were shot from several angles rather than one flattering one.

THE MARKERS
Twelve Stones, Not Twelve Printed Lines
Each one set in its own claw setting, matched to the bezel above.
The quickest saving a maker can take on a dial is to print the hour markers. It costs nothing and, at listing size, photographs almost the same.
Here every hour is a rectangular ruby-red baguette sitting in its own small claw setting, cut to the same red as the stones above it on the bezel. Twelve of them, each seated individually, so the red runs from the bezel down onto the dial rather than stopping at the edge.
The hands are rose gold — the only warm metal anywhere on the watch, against a steel case, a steel bracelet and a near-black face. One warm note in a cold setting is an old trick, and it is why your eye lands on the time first every single time.
How This One Is Put Together
Steel, red stones, then the dial that hides in plain sight.
The Case
A 40mm steel case, brushed on the flanks and polished on the bevels, finished before a single stone goes near it.
The Bezel
Rectangular ruby-red baguettes are channel-set shoulder to shoulder the whole way round the bezel.
The Dial
The aubergine dial goes in behind three silver counters, each a disc of fine concentric rings machined before it is set.
The Markers
Twelve ruby-red baguettes are set into individual claw settings around the dial, then the rose gold hands are fitted.
Bracelet And Check
The steel three-link bracelet and folding clasp are fitted, the movement is timed on a machine, and the finished watch is inspected by hand.
2-Year Warranty. 30-Day Refund.
Wear it for a month. If it is not what you expected, send it back for a full refund — no conditions, no restocking fee.
Why It Works On A Wrist And Not Just In A Photograph
A baguette-set bezel with markers cut to match it is slow work and it is priced accordingly. This one asks $1,199.
THE RUBY AND AUBERGINE SPEC
40mm steel case and bracelet, ruby-red baguette bezel set the whole way round, aubergine sunburst dial with twelve matching baguette markers, rose gold hands and a folding clasp. Hand-inspected, boxed for presentation, backed for two years.
What Sets Us Apart
| Prestige | Others | |
|---|---|---|
| ✓ | 40mm stainless steel case, brushed flanks and polished bevels | ✕ |
| ✓ | Ruby-red baguette bezel, channel-set the whole way round | ✕ |
| ✓ | Aubergine sunburst dial, near-black at the rim | ✕ |
| ✓ | Twelve ruby-red baguette hour markers in individual claw settings | ✕ |
| ✓ | Rose gold hour, minute and chronograph hands | ✕ |
| ✓ | Three silver counters with pink-printed tracks | ✕ |
| ✓ | Engraved inner flange around the dial | ✕ |
| ✓ | Steel three-link bracelet with folding clasp | ✕ |
| ✓ | Automatic self-winding movement — no battery | ✕ |
| ✓ | Sapphire-coated crystal | ✕ |
OWN IT WITHOUT RISK
Thirty Days. Full Refund. No Conditions.
Wear it for a month. If it is not what you expected, send it back.
Every watch carries a two-year Prestige guarantee and a 30-day money-back promise, for every customer, in every country. Free express shipping worldwide, tracked and insured. If anything is wrong when it lands, message us and a person picks it up.
- 30-day money-back guarantee — no conditions, no restocking fee
- Two-year Prestige guarantee on every watch
- Free tracked express shipping, worldwide
- 10–18 days international · 15–25 days inside Iraq
Before You Buy
Frequently Asked Questions
Is the dial black or red?
Is the dial black or red?
Neither, exactly. It is a deep aubergine sunburst: it reads black at a distance and turns dark wine when light hits it at an angle.
Are the dial markers the same stones as the bezel?
Are the dial markers the same stones as the bezel?
They are cut to the same ruby red and the same rectangular baguette shape, so the colour carries from the bezel down onto the dial.
Why are the hands a different colour from the case?
Why are the hands a different colour from the case?
Deliberately. Rose gold hands are the only warm metal on the watch, which is what makes the time the first thing you see.
Does the chronograph actually work?
Does the chronograph actually work?
Yes. The two pushers start, stop and reset the three counters — a working chronograph, not decorative sub-dials.
Does it need a battery?
Does it need a battery?
No. The movement winds itself from the motion of your wrist. Left off for a couple of days it stops, and wearing it starts it again.
Can the bracelet be resized?
Can the bracelet be resized?
Yes. It is a standard three-link steel bracelet and links come out at a jeweller in a few minutes.
How long does delivery take?
How long does delivery take?
Ten to eighteen days to most countries, fifteen to twenty-five inside Iraq. Shipping is free, tracked and insured, and you get the tracking number as soon as it leaves us.
Can I ask questions before I order?
Can I ask questions before I order?
Yes, and we would rather you did. Message the page on Facebook or Instagram — a real person answers, usually within the hour.