Skip to product information

Naughty O'Clock — Iced Rainbow Bezel Statement Watch

Naughty O'Clock — Iced Rainbow Bezel Statement Watch

 (208 Verified Reviews)
Only left in stock
Free express shipping on every order
Regular price $299.00
Regular price $299.00 Sale price $399.00
redeem FREE EXPRESS SHIPPING Sold Out — Join Waitlist
 
 
Studio photograph of the Naughty O'Clock on black granite

Naughty O'Clock — Iced Rainbow Bezel Statement Watch

 (208 Reviews)
Regular price $299.00
Regular price $299.00 Sale price $399.00
LIMITED Sold Out — Join Waitlist
View full details
Naughty O'Clock Iced Rainbow Super Quality Watch — on-wrist detail

FROM THREE METRES: SERIOUS. FROM THIRTY CENTIMETRES: NOT.

The Best Gift In The Room, Every Single Time

It reads like an expensive iced-out statement piece. That is the setup.

The bezel is set with multi-colour crystal baguettes running the full rainbow, with iced stones carried down onto the lugs. On its oyster-style steel bracelet, it reads exactly like a serious statement watch — weighty, glittering, completely straight-faced.

Then someone looks closer at the hour markers.

They are not markers. That is the joke — and it lands every single time, which is why this sells as a gift far more often than to the person wearing it.

Add To Cart — Free Express Shipping
Naughty O'Clock Iced Rainbow Super Quality Watch — dial close-up

FOUR DIALS · PICK YOUR VICTIM

Iced Properly, Set Properly, Straight-Faced

The joke only works because the watch is genuinely well made.

A gag gift that looks cheap gets one laugh. This gets retold for years, because everything around the joke is played straight: baguettes set edge to edge around the full bezel, stones carried onto the lugs so it catches light from every angle, and a solid oyster-style bracelet with real weight to it.

Inside runs a precision automatic — no battery to die between wears.

Four dials to choose from: Classic White, Ocean Blue, Hot Pink and Tiffany Turquoise. Pick the one that suits the victim.

Add To Cart — Free Express Shipping


Engineering A Punchline

Five completely serious stages for one completely unserious watch.

STAGE 01

The Bezel

Multi-colour crystal baguettes are set edge to edge through the full rainbow — the flash that sells the illusion from across the room.

STAGE 02

The Lugs

The icing continues down onto the case lugs, so the watch catches light from angles a bezel alone never could.

STAGE 03

The Markers

The artwork goes on. We will not describe it here. Twelve positions, adults only, invisible until someone leans in.

STAGE 04

The Bracelet

The oyster-style steel bracelet is assembled with proper heft — the straight face that makes the reveal land.

STAGE 05

The Box

Each piece is checked, cycled and boxed — gift-ready, with the recipient's reaction entirely your responsibility.

2-Year Warranty. 30-Day Refund.

Wear it for a month. If it is not what you expected, send it back for a full refund — no conditions, no restocking fee.

auto_stories
The Setup

Rainbow baguettes, iced lugs, steel bracelet — from any normal distance it is a straight-faced, expensive-looking statement watch. Nobody suspects a thing.

check_circle
The Reveal

Then they look at the hour markers. The gap between what they expected and what they find is the whole gift.

redeem
The Retelling

Ordinary gifts get thanked for. This one gets retold — at every dinner, every group chat, every time someone new notices the wrist.

Anatomy Of A Perfect Gift

Birthdays, bachelor and bachelorette parties, Secret Santa with the right crowd, anniversaries with the right partner — this is the present that beats every gift card ever given. It costs less than a decent dinner for two and gets talked about for years longer.

Add To Cart — Free Express Shipping

A JOKE, BUILT LIKE A WATCH

The comedy is in the markers. Everything else — the setting, the bracelet, the movement — is played completely straight, because that is what makes it work.

build

Oyster-Style Bracelet

Solid steel, real weight — it sells the whole illusion.

autorenew

Precision Automatic

Self-winding — no battery to die between wears.

Naughty O'Clock — Iced Rainbow Bezel Statement Watch — editorial photograph
check_circle

Four Dial Colours

White, Ocean Blue, Hot Pink, Tiffany Turquoise.

verified_user

2-Year Warranty

Yes, the joke is guaranteed for two years.



What Sets Us Apart

Prestige Others
Full-rainbow crystal baguette bezel, set edge to edge
Iced stones carried down onto the lugs
The hour markers (you know exactly which feature we mean)
Four dial colours — pick the one that suits the victim
Solid oyster-style steel bracelet
Reads genuinely expensive from any normal distance
Precision automatic — no battery
Gift-ready presentation box

From The Owners

Rated 4.9 / 5 — 208 verified owner reviews

My husband cried laughing

5.0
Danielle Marsh — customer photo

Gave it to him at his 40th in front of everyone. He thanked me politely for the 'lovely watch', put it on, and then his best man looked closer. The next four minutes were the highlight of the party. He now wears it to golf on purpose.

Danielle Marsh

Danielle Marsh

Verified Purchase

9 August 2026

Bachelorette MVP

5.0
Lauren Kavanagh — customer photo

Bought the Hot Pink for my sister's bachelorette. It went around the table like a holy relic. Three of the girls have since ordered their own, which tells you everything. Surprisingly decent watch under the comedy — the bracelet has real weight.

Lauren Kavanagh

Lauren Kavanagh

Verified Purchase

27 July 2026

Secret Santa legend status

5.0
Ross Whelan — customer photo

Office Secret Santa, right crowd, £25 limit thoroughly ignored. When Dave from accounts finally saw the markers the room went feral. It is now a trophy passed to whoever closes the biggest deal each quarter. Best gift decision of my life.

Ross Whelan

Ross Whelan

Verified Purchase

18 June 2026

Funnier than expected, nicer than expected

4.0
Marcus Bellamy — customer photo

Ordered Ocean Blue as a joke anniversary gift. The joke landed, but honestly the watch itself surprised us — the baguettes catch light constantly and the automatic keeps decent time. One star off because the clasp took fiddling to size. Would gift again.

Marcus Bellamy

Marcus Bellamy

Verified Purchase

30 April 2026

IN THEIR WORDS

What Arrives In The Box, According To The People Who Opened It

Rated 4.9 / 5 — 208 verified owner reviews

5.0

Turquoise dial, gifted to my best friend at her divorce party. Timing is everything and this watch understands timing.

Prestige customer photo — avatar-f 006
Sasha Reid • Verified Purchase
5.0

It has been eight months and people at the gym still ask him the time just to watch new victims discover it.

Prestige customer photo — avatar-f 007
Petra Novak • Verified Purchase
5.0

The rare gift that is a genuine watch AND a genuine bit. Shipped fast, boxed beautifully.

Prestige customer photo — avatar-m 056
Liam Docherty • Verified Purchase


OWN IT WITHOUT RISK

Thirty Days. Full Refund. No Conditions.

If the joke does not land — though it always lands — you have a month.

Gift it. Watch the reveal. If the room does not react the way 208 previous buyers promised, tell us inside 30 days and we arrange collection and refund you in full. The story, you keep either way.

  • Full rainbow baguette bezel with iced lugs
  • Four dial colours on a solid oyster-style bracelet
  • 2-year warranty and a 30-day money-back guarantee
  • Free express worldwide shipping, tracked and insured
Add To Cart — Free Express Shipping

Before You Buy

Frequently Asked Questions

check_box

Is it actually explicit? Can it be worn at work?

The markers are adults-only, but they are small enough that nobody sees them without deliberately looking closely. From normal distance it reads as a straight iced-out watch — that is the entire mechanism of the joke. Plenty of owners wear it daily, including to offices.

check_box

Which dial colour lands best?

Classic White is the stealthiest — the markers hide longest. Ocean Blue and Tiffany Turquoise read most like a serious luxury piece. Hot Pink announces itself and is the bachelorette favourite.

check_box

Is it well made or just a gag?

Both, deliberately. Crystal baguettes set edge to edge, iced lugs, a weighty oyster-style bracelet and a self-winding automatic movement. The joke only works because the watch plays it straight.

check_box

How does the bracelet size?

Standard link removal — most recipients get a clean fit from the included sizing. It is a proper solid bracelet, not a hollow gift-shop band.

check_box

Will they know what it is when they unbox it?

No. The presentation box is played completely straight, the watch reads expensive, and the markers do the work when they are ready to be found. Do not spoil it.

check_box

Is it water resistant?

Splashes, handwashing and champagne spray are fine. It is not for swimming or showering — and the comedy is not waterproof either.

check_box

How long does delivery take?

Orders ship within 1–2 business days. Express worldwide delivery in 5–7 business days, free on every order. Tracking is sent the moment your parcel leaves us.

check_box

What if I am not satisfied?

30 days, full refund, no conditions. Return it unworn in the original packaging and we arrange collection.